This was an APAC campaign we developed for Porsche.
The challenge was that, there was a new generation of drivers in Asia who had no knowledge or appreciation for the power that actual propelled these beautiful exteriors, which made them nothing more than high end fashion accessories. So we thought we'd show them exactly what's under the hood.
Ultimately, it was deemed a bit edgy for the client, though we still have a lot of love for this. The launch campaign included a city wide race through Shanghai.